The Ronaldo effect: what big players mean for the business goals of clubs like Manchester United
- Written by Dan Plumley, Senior Lecturer in Sport Finance, Sheffield Hallam University
The prodigal son returns. In the last few days of a frenzied football transfer window, Manchester United pulled off a dream signing, welcoming Cristiano Ronaldo back to his former club.
Excitement over his return to the Premier League is high – and with good reason. There are only a handful of sports stars on the planet who can generate this...